OK, anyone left? Probably not, but I’ll press on.
In a nutshell, Facebook says my ads are getting way more clicks than my website reports seeing (via Google Analytics). In a perfect world, the FB Ad clicks and Google Analytics visitors should be nearly the same. In my world, they are different by around 85%! In other words, Facebook says that 10 people have clicked on my ad, and they charge me for those 10 clicks, but my website has seen only one or two visitors!
For more details, and to offer any insights as to why this is happening, please visit http://forum.developers.facebook.com/viewtopic.php?id=49767
And now, back to our regularly scheduled programming…