I’ve had a fun day moving the Wishery.com website, which is run on WordPress and hosted by ZippyKid, to the WordPress Bootstrap theme. I really like the look of Bootstrap, and I’m rapidly getting comfortable with its layout and formatting conventions. I’ve had to make a few tweaks to the WordPress Bootstrap theme code, like… Read more »
Posts Categorized: Marketing
Launching Soon: Wishery, a Lean Startup
For the past few months I’ve been hard at work on Wishery, my latest startup. Wishery will offer tools that transform customer support into marketing, for the 2MM+ SMBs (Small and Medium Businesses) on Google Apps. Our first tool will help companies that do email marketing more efficiently handle the replies to their campaign emails…. Read more »
Please Help Me Name a New Website – 30 Second Survey
(Go straight to the survey here, or read on…) I’m going to launch a website focused on Sous Vide cooking – this is a relatively new technique that involves cooking foods at low and consistent temperatures in a water bath. You may have eaten Sous Vide food at a fancy restaurant and thought it was… Read more »
Cole Haan Lauch/Marketing #Fail in So Many Ways…
So, just last night I saw a full-page ad near the front of a major fashion magazine (read: expensive ad!) for the new Cole Haan Zoom Flywire shoe – a mens “dress shoe” with Nike Flywire and Air technology. I need new shoes that are comfortable and stylish, and I love the latest tech wizardry,… Read more »
Facebook Shows WAY More Ad Clicks than Google Analytics?
This is a bit of a rant, and a request to the great internet for answers – if you have no interest in, or knowledge of, Facebook Advertising and/or Google Analytics, you can move on. OK, anyone left? Probably not, but I’ll press on. In a nutshell, Facebook says my ads are getting way more… Read more »
