Moving Wishery.com to WordPress Bootstrap Theme

Posted by & filed under Business Tools, Marketing.

I’ve had a fun day moving the Wishery.com website, which is run on WordPress and hosted by ZippyKid, to the WordPress Bootstrap theme. I really like the look of Bootstrap, and I’m rapidly getting comfortable with its layout and formatting conventions. I’ve had to make a few tweaks to the WordPress Bootstrap theme code, like… Read more »

Launching Soon: Wishery, a Lean Startup

Posted by & filed under Business Tools, Marketing.

For the past few months I’ve been hard at work on Wishery, my latest startup. Wishery will offer tools that transform customer support into marketing, for the 2MM+ SMBs (Small and Medium Businesses) on Google Apps. Our first tool will help companies that do email marketing more efficiently handle the replies to their campaign emails…. Read more »

Please Help Me Name a New Website – 30 Second Survey

Posted by & filed under Marketing.

(Go straight to the survey here, or read on…) I’m going to launch a website focused on Sous Vide cooking – this is a relatively new technique that involves cooking foods at low and consistent temperatures in a water bath. You may have eaten Sous Vide food at a fancy restaurant and thought it was… Read more »

Cole Haan Lauch/Marketing #Fail in So Many Ways…

Posted by & filed under Marketing.

So, just last night I saw a full-page ad near the front of a major fashion magazine (read: expensive ad!) for the new Cole Haan Zoom Flywire shoe – a mens “dress shoe” with Nike Flywire and Air technology. I need new shoes that are comfortable and stylish, and I love the latest tech wizardry,… Read more »